∵四边形ABCD是平行四边形,∴AD=BC,∵点E为AD的中点,∴AE=DE,∴AE:BC=AE:AD=1:2,∵AD∥BC,∴△AEF∽△BCF,∴S△AEF:S△BCF=AE2:BC2=1:4,故选C.