Finally, the use sole brand shortcoming lies in, if this brand receives threatens highly or starts to glide down, the company will face the difficult position which this kind of product will lack successors.With it opposite, is helpful in the different market district localization different brand in the company disperses the risk, because a brand defeat cannot affect other brands.
2. The new product development
the massive investments which carried on to the product research and development had guaranteed valuable cleanly equally every half year promotes a new product in the Chinese market.And developed the new product through the improvement existing product, the product renews already becomes a valuable clean formidable competitive advantage.