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Theory of the graduation design topic is the importance of play in animation, script programming between Chinese animation is weak, and the subsequent production, stop motion animation design creation "yi". The first part of the market research report, according to the requirements of this topic design's importance to the script, in hangzhou and animation movie crowd unit market research, focusing on the audience plays the understanding of the connotation of degree were investigated, in order to study, found that scenario planning is about the quality of the whole animation and profits and provides direction for the design, in terms of writing there are a lot of points. The second part of the literature research report, according to the selected topic design of China's animation script why weak demand, I study of Chinese and foreign related literature theory, focusing on which affect the quality of the whole animation script involves aspects, USES the method of theory combining with practice to do research, summed up the Chinese script does exist mainly with the production process as well as the character design and setting of the plot, as this design provides tips on character design and process. Third part design practice report, according to the requirements of this selected topic design planning for 2 sets of solution, to modify, and delete selected design originality, for recording and summarizing the planning and implementation process. To complete the work including the animated film, derivatives, posters. Fourth part design self-evaluation report, from the design concept, combined with market, design creation ability, design work of the social four aspects carries on the comprehensive evaluation, focusing on their design creation ability objective comment.

The graduation design topic is the importance of the script in the animation, Chinese animation between weak script programming, and the subsequent production of research, design the animation "memory". The first part of the Market Research Report, according to the topic design on the importance of the script, Hangzhou viewing population as well as animation unit Market Research, focus on the understanding of the connotation of the audience the script was investigated, based on this, found the script programming in fact about the whole animation quality and profitability, provides the direction for the this design, there are lots of advice on writing scripts. The second part studies, according to the topic design of Chinese animation script why weak demand, I studied the relevant domestic and foreign literature theory, the entire animation quality which focuses on the impact of script involves, method with the theory with practice research, summed up the Chinese script does exist mainly and production process and the protagonist design and plot setting, for the design of character design and process on the tip. The third part design practice report, according to the topic design requirements, the planning of the 2 sets of programs, modify and delete selected on the design creativity, record and summary of the planning and implementation process. Complete works include animation department, derivative products, posters. Self-evaluation report of fourth parts of the design, from design ideas, combined with the market, creative design ability, design work on the social benefit four aspects to carry on the comprehensive evaluation, emphasis on the objective comment on their own design creation ability