Madonna’s influence
__from “reader” 2009-03
When an advertisement company gets an order from a bank to make a special advertisement about “traveler’s cheque” the supervisor said to his co-workers:”Hi, guys we got a special order from our client they let us make an advertisement like Madonna shows on the street once it is available.”
After hear that the co-workers all felt this is not a ease case. They sigh “how difficult to find a good idea like Madonna’s effect.
One day at noon a few co-works went out to eat his lunch after they are go walking on the street leisurely. Suddenly they saw some riots in front of them. Curiously they run toward to see what happened. As a result, they found a crowd are on looking at the policemen arrested a pickpocket, even some people left far from there are still look back.
“Is this a Madonna’s influence isn’t it?” among of them one co-work couldn’t help saying
A few days late, a special advertisement was put by this company
A picture was drawn a pickpocket his hand is going to a passenger’s pocket.
By this picture a words was written: you are a witness for the crime
Under the line a words it was written in black
You will prevent from this offence if you would like to choose to use a traveler’s cheque
This advertisement not only put on the paper but also it put on the bus stops etc.
As soon as possible it’s very popular and spread out. Of course, it affects the traveler’s cheque best selling.
As a pioneer, the Madonna’s effect it realized the requirement which was emphasized by the supervisor from the advertisement company.
Coincidentally, another story a young man who is living in New York his name is Mose. He rent a store at downtown and he selected a good day to open his business. His business is selling the Safe unfortunately his business looks bleak. It rarely purchases. Although he tidy out and crowed pass by. He watched the crowed and thinks some ideas, finally, he thought out a good idea
He borrowed a photo of wanted man from a police station and then he enlarged it several times, he stick it on his shop window under the line he attached a report that describe help to arrest the criminal. When the photo puts on a crowed are attractive on it they kept stopping and watch it. While they are watching the face of criminal, naturally they feel fear
Someone would not buy the Safe now he made his decision to buy it. So his Safe box is go on sale very fast. First month when he put on the photo is sold 48 pcs, second month even sold 72 pcs and then he sell it 70-80 pcs a month averagely.
Fourth more, thanks to him put on the wanted man’s photo as a result he contributed a valued clue to the police station they arrested the wanted man. As a reward, Mose got a certification of commendatory there. As well the local paper reported his story.
Generously, He put that certificate and paper report on his shop windows hence, his business is booming.
本人现居海外,是完全按西人思维方式翻译的。希望能对楼主有所帮助。
2009 "Readers" on issue 03 - Madonna Effect
There was a bank, requiring an advertising agency to make a different and unique advertment for their travelers checks. The agency executive called for a meeting and said, "For this traveler's checks ad, we must come up with something extraordinary according to the customer's requirement. For example, once this ad is out, it should capture the attention as if Madonna is walkig down the street, creating a "Madonna effect". "
Everyone felt a heavy burden after hearing the requirment. It was not easy to come up with an appealing idea!
One day at noon, several colleagues was wandering down the street after lunch. All of sudden, they saw a disturbance not far in the front. They all ran forward to see what happened. It was a police, who caught a pickpocketer. A lot of pedestrians were watching close by. Even some that were in distance would turn around to check out the scene.
"Isn't this as compelling as Madonna walking down the street?" A colleague suddenly shouted.
A few days later, this advertising agency launched an ad in the newspapers, magazines, and even posted in the public locations such as bus stops.
The picture: a pickpocketer's hand is reaching down a traveler's pocket
The text: You are going to witness a crime
The text in bold: Use our travelers checks to avoid such crimes.
This ad was quickly known by everyone, paving the way for the the widely useage of the traveler's checks. The goal of having an "Madonna effect" was archieved.
Coincidentally, a young man Morse, in downtown New York, rented a shop. He chose a good date to start an safe valut business. However, the business was gloomy even thought the store had all type of safes rowing out
neatly. Every day, thousands of people walked by his shop,
but only a few people ended up making a purchase.
Watching the steady stream of people passing by the shop, Morse finally came up with an idea.
He borrowed a photo of a wanted person from the police station, enlarged
the photos, and posted it on the store's glass window. The information and description of the criminal was attached under the photo.
After the photo was posted, the passers-by were attracted to it, and stopped to look at the photo. People saw the picture, which created a fear. Those who did not plan to to buy a safe were now thinking to get one. Because of this, Morse's safes suddenlywere in a great demand. 48 pieces were sold in the first month; 72
were sold in the second month. Afterward, a steady amount 70 to 80 pieces were sold each month.
Moreover, since the police recieved valuable information and successfully arrested the criminal because of his posting. Morse was also awarded a certificate of merit from the police station. This was published in the newspapers. Morse posted up both the certificate of merit and the news article to the store windows. His business was more prosperous since then.
这个真的是自己翻译的!连时态什么的都有认真改过!题主可以和自动翻译的比较一下。望采纳。
Madonna’s influence
There was a bank, asking the agency to make
a large-scale traveler’s check which had great originality . The advertising executive
called his colleagues : "As for this advertisement, the customer required them
come up with something extraordinary. For example, the traveler's check ads would
be as dramatic as Madonna’s hanging out , resulting in the 'Madonna effect'
". Having heard this, they felt heavy burdens on their shoulders for finding
such an attractive idea easier said than done! One noon, some guys hanged out
after going out for lunch. Suddenly, they saw a riot in the place ahead. So they
ran to see what happened. The original was the police caught a thief which attracted
many pedestrians’ attention and even the pedestrians going away frequently looked
back. "Isn’t it as dramatic as Madonna’s hanging out?" A colleague
suddenly couldn’t help but shout out loudly. A few days later, the advertising
company made a ads for the bank which could be seen not only on newspapers and
magazines but also in the bus and railway stations.
Picture: A thief’s hand was inserting into a
passenger's pocket.
Text: You will witness a crime. Use our
traveler's check to prevent this kind of crime.
This advertisement was soon well-known to
every household and made a deep impression on one and all playing an important role
for the wide use of the traveler’s check. The "Madonna effect" of the
advertising company's supervisor is realized. Coincidentally. a young
New-Yorker rented a shop in the downtown area then started the business of insurance
cabinet with full of hope. However, the business is very bleak, although the safes
were placed orderly. There were thousands of people passed by, but few of them
bought one. Looking at the crowd flowing outside , Morse reasoning and finally
he came up with a good idea. He borrowed wanted pictures from the police station
and enlarged them several times, then he attached them to the shop's window,
below the photo attached a apprehend criminals instructions. After this, pedestrians
were attracted to the photos and some stopped to watch. People saw the photo of
the fugitive, producing a sense of fear. Those who didn’t want to buy a safe, wanted
to buy one then. Therefore, Morse's safe gained its popularity. The first month
he sold 48 sets, then 72 sets, and thereafter every month he could sell seventy
or eighty sets. Not only so, because of the photos he posted, the police
obtained valuable clues, successfully apprehend the fugitive. He therefore
received police’s certificate. Newspapers had also done a lot of reports. He
didn’t hesitate put his honorary credential together on the window. From then
on, his business was thriving.
Madonna Effect
There was a bank which asked an advertisement company to make a large, distinctive and inventive traveller's cheque ad. The director of the advertisement company called in his colleagues and said," This traveller's cheque the client requires must be out of the ordinary. For example, once it comes into being, it will be an attraction just like Madonna walking in the street and have Madonna effect.
Hearing it , all of them felt heavily burdened and it was not much too easy to find such a creative idea!
On a midday, a few colleagues went out together. After having their lunch, they wandered here and there. All of a sudden, they saw a riot ahead and so they went up to see what was going on. It turned out that a policeman caught a thief and quite a few passers-by were watching the fun around and even those retreating passers-by looked back frequently.
" Isn't it an attraction just like Madonna walking in the street?", one of the colleagues couldn't help crying.
A few days later, the advertisement company made an ad which not only appeared in the newspapers and magazines, but also was widely put up in the public places such as stations and so on:
Picture: a pickpocket is puting his hand into a passenger's pocket.
Caption: you will witness a crime.
Bold print: such a crime can be prevented using this traveller's cheque.
This ad was soon well known to all, aroused great attention and greatly cleared the way for the wide use of the traveller's cheque. "Madonna effect" the director had demanded came true.
Coincidentally, there was a young man called Mose who rented a shop downtown and hopefully chose a lucky day to trade in safes. However, his business was greatly gloomy. Although various kinds and
colours of safes in the shop were in good order with thousands of people passing by his shop every day, few people bought them.
Seeing the endless streams of crowds outside, Moose thought and thought and hit on a good idea at last.
He borrowed a photo of a wanted criminal from the police station, magnified it several times and then stuck it on the glass of the shop with a caption of the wanted criminal under the photo.
After the photo was putting up, the people coming and going, attracted by it, stopped and looked in succession. A terror came after they saw it. All those who had not meant to buy safes wanted to buy one at the time, so Mose's safes sold very well. In the first month were sold 48 safes, the second month 72 ones. After that, 70 or 80 safes can be steadily sold every month.
Moreover, as the photo of the escaped criminal he put up made the police get a valuable clue and catch the escapee successfully. For this he received an award given by the police, the newspapers largely reported him as well, and he didn't hesitate to put up the award on the glass window along with the newspaper. From then on, his bussiness was brisker and brisker.
2009 "reader" third - Madonna effect
There is a bank, ask the agency to make a out of the ordinary, large advertising checks show ingenuity. Advertising executives convened colleagues said: "this traveler's check of advertising, the customer requirements we must come up with something extraordinary. For example, the traveler's check ads will be as dramatic as Madonna Shangjie, resulting in the 'Madonna effect' ".
We hear, they feel a heavy burden, to find such an attractive idea easier said than done!
One day at noon, a few of my colleagues went out to lunch after lunch. Suddenly, they saw a riot in front of them. So he ran to see what happened. The original is the police caught a thief, many pedestrians are looking around in the past, even the pedestrians frequently look back.
"Is this not as dramatic as Madonna Shangjie?" A colleague suddenly can not help but shout out loud.
A few days later, the advertising company launched a bank not only in newspapers, magazines, and other public places in the station also widely posted:
Figure: a pickpocket is stretching the hand into the pocket of passengers.
Text: you will witness a crime.
Using our traveler's checks to prevent this kind of crime.
This advertisement is very fast and widely used for win support among the people, make known to every family traveler's checks, to clear the way for the role. The "Madonna effect" of the advertising company's supervisor is realized.
Coincidentally. Young Sherlock Holmes in New York, in a downtown district in New York rented a shop, full of hope to choose a lucky day to start the sale of Insurance cabinet. However, the business is very bleak, although the store all kinds of safe and orderly, there are thousands of people every day from his shop, but few people buy.
Look at the crowd outside the shop The stream never stops flowing. Moss reasoning, finally, came up with a good idea.
He from the police station borrowed wanted pictures and photos enlarged several times, and then attached to the shop's glass, below the photo attached a apprehend criminals instructions.
Photos posted to the future, to come and go by the people are attracted to the photos, have stopped to watch. People see the photo of the fugitive, produced a fear of the people, who did not want to buy safe, then want to buy a. Therefore, Moss's safe to sell at a draught, the first month to sell 48, second months sold 72, and thereafter every month to sell seventy or eighty stable.
Not only so, because he posted photos of the fugitives, the police obtained valuable clues, successfully apprehend the fugitive. He therefore received police certificates, newspapers have also done a lot of reports. He did not hesitate to award together with the newspaper together against the window. From then on, his business is thriving.
Machine translation of their own to the end of the bar.